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The Difference in Die-Struck

Each Whitehouse Brothers piece of jewelry begins as the finest raw materials. Platinum, and Gold are mixed with alloy to produce a desired purity (PT950, 14k, and 18k).

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Next, the properly mixed Gold or Platinum are melted and poured to form an ingot.

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The ingot is then compressed through the use of a rolling mill to a desired dimension and thickness. During this process, the metal is compressed under 27 tons of pressure, causing hardening throughout the sheet. The sheet is softened using a high temperature oven periodically, and the process is continued. This formation of the metal is the first step in the creation of super-compressed metal.

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Once a desired sheet has been obtained, the metal is softened one final time. At this point, the metal is finally ready to hit the presses.

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The next step is to send the fabricated metal to our stamping department. Our custom dies, made in-house, are used to form the metal into parts for assembly. The fabricated sheet is pressed between 2 pieces of steel (a die and a punch) under 50 tons of pressure. This compresses the metal further, creating the final super-compressed product. The largest advantage of die-striking is that the metal is free from any defects common in a casted ring. A piece that has been cast is filled with microscopic air bubbles causing a ring to wear faster, have a lower luster, and often crack prematurely.

Press

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Ring Half

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Trim

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Final Ring Half

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After the die-struck parts have been stamped, our master jewelers employ the use of saws, torches, and hand tools to assemble a blank of a ring. Each ring’s filigree is sawn out by hand before soldering and welding the parts together.

Piercing

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Soldering
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The next step is to set Diamonds, Sapphires or Rubies in each Whitehouse Brothers piece. Our setters use sharp drills, burs and gravers to create high quality settings for your precious stones. All setting work is performed under high quality microscopes for extreme accuracy. Because all settings are cut out by hand, in die-struck metal, your stones will be much more secure than the industry standard. The strength of the metal, and a custom cut seat for each unique stone creates a very secure setting, ensuring a quality piece that will last for generations.

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After setting, each ring is inspected, then sent to our engraving department. Our master engravers use dividers to layout the pattern required for different Whitehouse Brothers rings. After a pattern has been marked on the ring, the engraver uses sharp tools to cut the desired pattern under high quality microscopes for the finest details.
An engraver uses dividers to measure and mark the proper pattern.

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An engraver uses a sharp tool called a “graver” to cut the design.

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The finals step in the creation of a die-struck ring is polishing. Our polishers use 4 different steps to produce a final luster unmatched by the industry standard of casting.

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After a ring has been through the polishing process, it is inspected for any loose stones, or defects in the piercing, engraving, and polishing. At this time we also make sure each Whitehouse Brothers ring matches the desired specifications for each customer.
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Once a ring has passed the inspection process, it is then sent to our offices for final packaging and shipping. The final step is delivery to your local Whitehouse Brothers retailer!

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