Our Jewelry Manufacturing Process


In the world of jewelry manufacturing, there are 2 options when it comes to producing your jewelry, die striking and casting. Each method can have it’s own advantages, but the overall quality and durability of a die struck piece of jewelry is far superior to the alternative of casting. To fully understand the advantages of the die striking method, we must analyze the final product on a microscopic level.

Below we have an image of cast metal examined under an electron microscope. When analyzing the grain structure, you can see it has a distinct resemblance to that of a sponge. The reason for this sponge-like appearance is the introduction of air into the metal during the casting process, more of which will be explained below:

Media Grade

When casting a piece of jewelry, metal is heated to a molten state then quickly transferred to a mold using either centrifugal force or vacuum. These forces are used to tightly hold the molten metal into the mold cavity until solidified enough to keep the desired shape. While this manufacturing method is more cost effective and conducive to custom manufacturing, there is a distinct flaw in the process of "slinging" hot metal into a mold. The flaw is the introduction of air into the metal. The sponge-like pattern you can see from the image above is due to air pockets within the metal, caused by the violent "slinging" of metal into the mold. The air is picked up and introduced into the metal during transfer between the melting crucible and mold cavity. Tiny air bubbles populate the metal, leaving voids between the grain structure after cooling, effectively cutting down on overall weight and durability. Think of this as loose sand or gravel where the individual grains can be easily displaced due to lack of bonding. Over time, this is the most common cause of failure seen within in the jewelry industry. The air pockets in the metal weaken the grain structure causing premature wear, stone loss, and susceptibility to cracking and deformation.

Ever wonder why you see so many heirloom rings from the early 1900's are still around today?
The answer is die striking.

Die Striking was the industry standard before the introduction of production casting to the jewelry industry in the 1940's. All original Victorian, Edwardian, and early Art Deco pieces were constructed using the die striking method, giving them the durability to last multiple generations, and still be loved by many today.

Below we can examine the grain structure of a die struck piece of jewelry in contrast to the cast piece above:

Acceptable Structure

The Ingot

Step 1

The Ingot

The die striking process begins similarly to casting with the melting of metal in a high temperature dish called a crucible. The molten metal is then poured into a mold to create an ingot, the basic shape to begin sheet fabrication. Once the ingot is cooled, it is time for the compression to begin.

Creating the Sheet

Step 2

Creating the Sheet

The first bit of compression takes place when shaping a sheet of metal to prepare it for use in die striking. Using what is called a rolling mill, workers compress an ingot under 26 tons of pressure to create a sheet with a desired thickness for whatever parts are being manufactured. This initial compression from the rolling mill is also used to align grain structure and push out any air that may have been introduced to the metal while pouring the ingot.

Soften the Metal

Step 3

Soften the Metal

Once a sheet has reached it's desired thickness, it is softened using an oven to re-align grain structure, and allow for easy forming into die cavities.

Stamping a.k.a. Die Striking

Step 4

Stamping a.k.a. Die Striking

After the sheet of metal has been softened and grain structure re-aligned, it is ready for the final step of compression. Using what is called a "press," workers use the sheet created to form individual parts that make up every Whitehouse Brothers piece of jewelry. Each press creates 50+ tons of pressure to force the metal sheet into dies, effectively super-compressing the metal and removing any air or defects that may exist to this point. The result when finished is a metal part that has perfectly aligned grain structure, free of air pockets or any other defects.

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